Introducing the New Pozek.com: A Fresh Chapter for Orlando Real Estate
For years, Orlando has known us through two lenses: The Pozek Group, one of the top real estate teams in Central Florida, and The Orlando Real, the media brand telling the stories of our city.
Today, we’re proud to announce a major milestone — the official launch of the new, redesigned Pozek.com, created to become the ultimate hub for all things Orlando real estate.
This move isn’t just a website update. It’s the natural next step in our evolution — and a sign of just how far Orlando, and our brand, have come.
How The Orlando Real Started (and Why It Changed Everything)
In 2021, Ken Pozek launched The Orlando Real with a simple but powerful idea:
“Let’s create a place where people can stay connected to everything happening across Orlando—theme parks, real estate, and daily life.”
It started with a video announcing the vision: no salesy content, no clickbait. Just authentic stories about the city we love.
From that moment forward, things took off.
- 350,000+ followers across social platforms
- 50,000+ email subscribers
- Millions of monthly impressions
- Hundreds of thousands of interactions every month
- A full-time writer, video team, and dedicated crew capturing the heartbeat of the city
- Hundreds of videos, thousands of blogs, and millions of views
What began as a passion project evolved into one of Orlando’s fastest-growing independent media platforms.
But with that growth came a new challenge—and a massive opportunity.
Why We’re Splitting the Brands (And Why It’s the Right Time)
As The Orlando Real became a major media channel, it started attracting a wider, more diverse audience: locals, visitors, businesses, food lovers, theme park fans, and newcomers curious about the city.
Meanwhile, Pozek Group was rapidly growing into a top 1% real estate team in the United States, closing $400M+ per year and helping thousands relocate to Orlando.
Even though the two shared a site, the purpose of each had become distinct:
- The Orlando Real → Orlando’s leading lifestyle and community media platform
- Pozek.com → The definitive home for Orlando real estate
So splitting the platforms wasn’t just strategic. It was inevitable.
This moment marks a natural evolution and a major growth milestone—proof that both brands have matured enough to stand on their own.
What The Orlando Real Is Becoming
The Orlando Real will continue evolving into:
- Orlando’s go-to lifestyle and community media brand
- A trusted source for what’s new, what’s opening, and what’s worth exploring
- A channel amplifying small businesses, local creators, chefs, innovators, builders, and community leaders
- A platform that showcases Orlando as more than tourism—a true world-class city
It remains proudly sponsored by Pozek Group, but the editorial side will continue growing independently with a full media team behind it.
Introducing the New Pozek.com: Your Home for Orlando Real Estate
While The Orlando Real expands its media footprint, the new Pozek.com steps confidently into its role as the premier Orlando real estate esource and a key part of our mission to be the top real estate team in Orlando.
Here’s what you can expect from the new Pozek.com:
A Modern Home Search Experience
Fast, intuitive, map-based, and built for real buyers making real moves. Whether you’re searching from across town or across the country, our home search tools are designed to help you find the right place, faster.
Neighborhood Guides That Go Deeper
From Windermere to Winter Park, Lake Nona to Horizon West, we’re building out full neighborhood guides that cover lifestyle, schools, price points, amenities, and future development so you can get a real feel for each area before you ever step foot in it.
Market Updates That Actually Make Sense
No jargon and no fluff. Just data presented clearly, with expert interpretation from Ken and our team so you can understand what’s really happening in the Orlando real estate market right now.
Buyer & Seller Playbooks You Can Trust
From first-time buyers to luxury sellers, Pozek.com will house step-by-step guides, strategy breakdowns, and educational content to help you make confident, informed decisions.
A Content Hub Built for Decisions
Real estate is both emotional and analytical. Our goal with Pozek.com is to provide content that speaks to both: the numbers you need, and the stories that bring neighborhoods and homes to life.
Powered by Our Media Reach
With 280k+ local reach, daily videos, and dynamic marketing systems, this site is engineered to give our clients unmatched exposure in the Orlando market.
Our Mission: To Shape Orlando’s Future (Not Just Sell Homes)
Ken often says:
“I’m on a mission to save Orlando… from wasting its potential.”
Over the past seven years, he’s been documenting Orlando’s growth—interviewing leaders, opening theme park lands, highlighting local businesses, partnering with the Orlando Magic, and guiding thousands of families through their move here.
That journey led to a simple realization:
Orlando is one of America’s next great cities.
Not just a theme park destination, but a global hub for innovation, culture, food, aviation, technology, and community. Pozek Group and The Orlando Real exist to help tell that story—loudly, clearly, and with purpose.
Where Orlando Is Going (And Our Role in It)
We see Orlando becoming:
- A national destination for tech and innovation
- A culinary powerhouse with Michelin-rated restaurants and local legends
- A real estate market defined by master-planned communities, new construction, and world-class amenities
- A hotspot for relocation from across the U.S. and beyond
- A place where nature, creativity, and family life come together
Our job is to connect the dreamers, doers, builders, innovators, and families shaping that future.
We’re not just documenting Orlando’s story.
We’re part of it.
What This Means for You
Whether you're:
- Moving to Orlando
- Selling a home in Central Florida
- Researching neighborhoods
- Staying up-to-date with the city
- Or simply curious about what’s changing next…
You now have two powerful resources:
Pozek.com — Your Orlando Real Estate HQ
Search homes, explore neighborhoods, read market updates, and connect with our team.
The Orlando Real — Your Daily Pulse on Orlando
Breaking news, restaurants, theme parks, development, community stories, and more.
Together, these platforms serve one mission:
Show the world the real Orlando—and help people make smarter decisions about living here.
A Word From Ken
“Orlando deserves to be seen for what it truly is. Not just tourism, not just theme parks—but a city full of people building something extraordinary. This next chapter is about telling that story even better, and serving our clients with more clarity than ever before.”
Explore the New Pozek.com
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